By: Nasra Naturhana
As the saying goes “You are what you make other people feels”. This saying is also applicable to your restaurants. Knows what your customers preferences might just be what you need to keep them happy. Happy customers meaning happy business! Agree?
Plan layout and design usually among one of initial concerns of restaurant owners, a good plan layout able to minimize cross contamination in food operation. However, consumer are more scrutinize over the location of each facilities are suitable for example the distance of hand washing areas or location cashier counter that is easily accessible. Make sure design of decoration and furniture used allows minimum maintenance in cleaning procedures in future. Types ornament that easily traps dust will leave someone cold.
Lights and music never fails to create a good atmosphere. Good lighting makes foods looks more appetizing. Some of the restaurants provides live bands however, there are factors to be considered such as types of music.
Sounds also must be at suitable range so that it would not disturb conversation between customers.
It is best that all crews wears uniforms so its easier for the customers to identify the crews and crews at dining areas equipped with name tags. Crews commonly are expected to be knowledgeable on the menu ranges sold at the outlets and each time they need to reconfirm the orders to prevent mistakes.
“There are so much more in it rather than a lower price – although price can definitely give a competitive advantage”
Menu card holds as one of initial impression once a customer enters and taking their seats. A compelling menu must have clear description, in good condition, clean without food stain. Menu published must be updated accordingly using the correct visual that gives the customer a clear picture of what they are getting. Have you ordered something and turns up differently than what you expect?
Price must be the same as displayed on the menu or signage at outlet. It is not inevitably prices should be cheap to gain customer’s vote. There are so much more in it rather than a lower price. Tough cheaper price can definitely give a competitive advantage, customer will choose based on many other factors that comes along with it such as food quality, tastes, services etc.
Certain facilities definitely attracts specific target groups. A restaurants that accommodates elders, special need, disable and even children will be favorable for these families that have either one of them. Families that have small children may need baby chair, playground and also menu range that offers non-spicy food, nutritious with the right portion.
Foods can be presented in a simple way but what is important other than taste and display is the right temperature. No one wants to drink a cold coffee without ice and no one is happy to get fries that is already cold and hard to chew.